Xith is a leading consultancy and advisory firm specializing in a diverse range of industries, including esports, gaming, architecture, sponsorships, strategic partnerships, programming, artificial intelligence, content creation, marketing, branding, private equity and the creator economy.
OUR TEAM
Mike Milanov
CEO - Xith
Mike is a seasoned gaming and esports veteran with a unique blend of industry expertise, entrepreneurial drive, and a passion for shaping the future. As Chairman of the Advisory Board Gaming & Esports at Qiddiya, Milanov spearheads the development of the global gaming and esports hub, the Qiddiya City’s Gaming & Esports District, ensuring it boldly aligns with the Kingdom of Saudi Arabia's Vision 2030. He oversees projects ranging from cutting-edge esports arenas to themed gaming hotels, all infused with the latest technology and architectural excellence. Demonstrating his strategic foresight, Milanov has contributed to developing forward-looking projects in the gaming and esports industry extending into 2050.
Inspired by his background as a professional World of Warcraft gamer, Milanov brings a "world-first" mindset to Qiddiya. Drawing on strategic thinking and long-range planning, he collaborates with global industry stakeholders to position Qiddiya as the undisputed global epicenter of gaming and esports. In his spare time, he loves playing Fortnite, League of Legends, tennis, discovering fashion and restaurants, and producing music.